Sound of Belfast

Sound of Belfast is an annual music festival delivered by Oh Yeah Music Centre, showcasing artists, producers and promoters across Northern Ireland through a citywide programme of 60+ events.

The project involved developing a refreshed visual identity and flexible campaign system designed to unify communications across print, social and merchandise while reflecting the energy and diversity of the local music scene.

A key element of the system was a new logotype incorporating the Oh Yeah target motif, strengthening the connection between Sound of Belfast and its parent organisation and helping align related cultural events, including the NI Music Prize, under a cohesive visual identity.