Beauty Sleep:
The Whole Damn Cake

Beauty Sleep’s second album, The Whole Damn Cake, builds on their euphoric synth-pop sound, combining high-energy production with a more emotionally direct and reflective tone.

The project involved developing the album artwork and a wider suite of campaign visuals, translating the band’s queer, dreamlike world into a cohesive visual identity across digital platforms.

The campaign balances bold colour, atmosphere and intimacy, reflecting both the emotional depth of the record and its immersive, high-energy sound.