Northern Ireland Music Prize

The NI Music Prize is an annual celebration of Northern Ireland’s music scene, recognising standout artists and highlighting the strength of the local industry.

Commissioned by Oh Yeah Music Centre, the project involved developing a refreshed visual identity and campaign system spanning branding, print and digital applications.

The identity combines bold contemporary typography with the energy and diversity of the NI music scene, while integrating the Oh Yeah target motif within the mark to reinforce the connection between the award and its cultural home.

The system was designed to operate across social, print and live event environments, creating a cohesive visual language for one of the region’s key cultural platforms.